Haris Bacic

Co-Founder and CEO

Who is
Haris Bacic?

Haris Bacic founded PriceListo on the proven concept that millions of consumers are actively searching for transparent restaurant menu prices. He discovered this firsthand when an early website he built dedicated to the fast food restaurant niche grew to over 1.5 million monthly visitors, a success that became the blueprint for PriceListo's mission to provide powerful restaurant data and analytics.

  • Born in Zenica
  • Experience 15+ Years
  • Date of Birth 27 June 1982
About Me

As Co-Founder and CEO, Haris serves as the company's chief architect. His background is a combination of a formal education in Graphic Design and over 15 years of self-taught mastery in full-stack web development and system design. This dual expertise allows him to lead the creation of a platform that is not only technologically robust and scalable but also intuitive and user friendly.

His professional journey progressed from the structured environment of a Fortune 500 company to a dynamic digital advertising agency. This experience gave him a clear conviction that he could make the biggest impact in the startup world where he could directly build and scale solutions to solve real world problems, such as tracking millions of data points on restaurant menus.

Haris finds his deepest professional satisfaction in the challenge of using the power of data. He is driven by the process of transforming raw information into clear and actionable insights, believing that data is the engine that powers nearly all modern innovation. His passion lies in making complex data on the food industry understandable and useful for everyone.

Through the launch and continued innovation of PriceListo, Haris remains committed to architecting a data driven revolution in the food industry. He envisions a future where AI and predictive analytics become standard tools, and he is dedicated to building the foundational platform that makes this accessible for businesses of all sizes. Based in St. Louis, Missouri, Haris stays at the forefront of advancements in web development and system design.

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What is the professional background of Haris Bacic?

Haris Bacic, Co-Founder and CEO of PriceListo, brings a professional background that merges creative design with deep technical expertise. He began his education with a degree in Graphic Design, but he is also a self-taught expert in full-stack web development and system design. This powerful combination of skills allows him to architect the robust, scalable platform that powers PriceListo, while ensuring it remains user-friendly and intuitive from a design perspective. As CEO, he spearheads the company’s technology and operational strategy, overseeing everything from software architecture and database design to the platform’s overall performance and reliability.

What inspired Haris to venture into data science and the food industry?

Haris’s inspiration to venture into this niche was sparked by a highly successful entrepreneurial project he launched in the early 2010s called fastfoodmenuprices.com. The website provided clear and accurate restaurant menu prices, which quickly validated a massive market need by growing to over 1.5 million monthly visitors. This firsthand experience of consumer demand was the primary catalyst for co-founding PriceListo, a more advanced and comprehensive platform designed to provide in-depth restaurant data and analytics on a global scale.

What is the career history of Haris Bacic leading up to founding PriceListo?

With a career spanning more than 15 years, Haris has built a diverse skill set by progressing through several professional environments. He began in a structured corporate setting at a Fortune 500 company, where he gained invaluable experience working on large-scale and complex systems. He then transitioned to a smaller advertising agency, a more agile environment that sharpened his skills in digital marketing and rapid development. Eventually he settled into business ownership and the startup world where he could make the most significant impact by directly architecting and scaling platforms that solve real-world consumer problems.

What companies or institutions has Haris worked with prior to PriceListo?

Haris's background includes experience at key organizations that shaped his technical and business expertise. His professional history includes roles at the following companies.

As a Fortune 500 company and a leader in the healthcare sector, working at Express Scripts provided Haris with deep experience in managing massive datasets and developing highly reliable, enterprise-level systems.

In his role at this digital advertising agency, Haris focused on the fast-paced world of online marketing and web development. This experience was vital for understanding user acquisition, search engine optimization (SEO), and how to build a web platform that not only functions perfectly but also attracts and retains a large user base.

Where is Haris currently based?

Haris Bacic is currently based in St. Louis, Missouri, which serves as the central hub for PriceListo's technology and operations, where he leads the company's strategic vision and technical development.

Where is Haris originally from?

Haris is originally from Bosnia and Herzegovina. He immigrated to the United States with his family.

What regions or markets does PriceListo serve?

Haris's expertise in system design and scalable infrastructure allows PriceListo to serve a broad spectrum of domestic and international markets. The platform is engineered to collect, process, and deliver restaurant data and analytics across several key areas, which are detailed below.

The platform's most robust and deeply tracked data is concentrated in North America. Haris's architectural work ensures the system can handle the immense volume of data from the United States and Canada.

The technical foundation built by Haris enables PriceListo to maintain significant and continuously growing coverage in other major markets globally.

The PriceListo platform was designed for scalability, which allows for the ongoing expansion of data collection into new and emerging markets across Europe and the Asia-Pacific.

The database architecture is structured to support detailed analysis across the entire restaurant industry. This includes specialized intelligence for a wide array of segments, including Quick-Service Restaurants (QSR)/Fast Food, Fast Casual, Casual Dining, and Fine Dining establishments.

What is the educational background of Haris?

Haris holds a degree in Graphic Design. This educational foundation in visual communication and user-centric design principles provides a crucial advantage in his role as a tech CEO.

Haris attended the University of Missouri-St. Louis (UMSL). It was at this institution that he pursued his degree in Graphic Design.

Haris stays current by focusing on the core technologies that power the PriceListo platform, primarily within the web development industry. He closely follows advancements in PHP and the Laravel framework, which he considers essential for building modern and scalable applications. By staying at the forefront of these technologies, he ensures the platform's infrastructure is fast, secure, and capable of managing a massive and ever-growing database.

What does Haris Bacic think about the impact of AI on food pricing, sustainable food supply chains, and personalized nutrition data?

Haris views AI as a transformative tool that will bring greater intelligence and efficiency to the entire food ecosystem and benefit both consumers and businesses. He believes its impact will be most significant in the following areas.

AI will be able to help people make better food decisions and eat healthier. He believes AI can eliminate the time-consuming research needed to balance macronutrients by analyzing an individual's data and providing personalized recommendations. This allows consumers to easily align their food choices with their specific fitness or health goals.

AI can create more efficient and resilient food supply chains. By analyzing vast datasets on weather, logistics, and consumer demand, AI can predict needs with greater accuracy. It can also optimize transportation routes and inventory management, lowering the carbon footprint of the entire system.

AI will move the industry beyond static pricing. It can enable dynamic models that adjust restaurant menu costs in real-time based on factors like ingredient availability, demand, and even an item's shelf life. This not only optimizes profitability for businesses but can also help reduce waste by incentivizing the purchase of items nearing their expiration.

How does Haris view the future of food retail analytics, consumer behavior prediction, and food waste reduction within the broader food system?

Haris envisions a future where food retail analytics move away from static reports and evolve into autonomous, real-time decision engines. This evolution will occur in a clear sequence.

First, the industry will shift from simply tracking competitor restaurant menu prices to using predictive models. Instead of just reacting to the market, these advanced platforms will proactively forecast optimal prices, detect consumer price sensitivity in specific micro-regions, and predict shifts in demand based on external signals like weather, local events, or economic trends.

Next, this process will become even more powerful as platforms integrate real-time inventory and POS data. This will allow for automated menu optimization suggestions that maximize profitability while minimizing food waste, creating a direct link between restaurant data and analytics and operational efficiency.

Lastly, in Haris’s vision, restaurant owners will no longer need to be data analysts. The analytics platform itself will become an autonomous decision engine. It will not just present data; it will make intelligent, data-driven recommendations that restaurant owners can implement directly and free them to focus on what they do best: operations and the customer experience.

What innovations does Haris believe will transform the food industry through data?

Haris believes the food industry is on the verge of a massive data-driven revolution, one that will reshape how restaurants operate, how consumers make choices, and how supply chains respond to demand. He foresees the following innovations as the key drivers of that future.

Real-Time Pricing Intelligence

This goes beyond static price lists. It means having a live dashboard that tracks competitor restaurant menu prices, supply chain costs, and market demand second-by-second.

Analytics will move from city-wide trends to predicting what customers on a specific block will want. This allows for highly targeted promotions and pricing strategies based on local events, weather, or even traffic patterns.

AI will constantly analyze sales data against restaurant menu costs to recommend what to promote, what to remove, and how to engineer the menu for maximum profitability. This turns restaurant data and analytics into an automated, in-house consultant.

By analyzing historical sales data, weather forecasts, and local events, AI can predict demand for specific menu items with incredible accuracy. This allows kitchens to order precisely what they need, drastically reducing food waste and improving margins.

The future is about connecting all the data points. The POS system will talk to the inventory system, which will talk to the supplier's system and the marketing platform.

Imagine an AI assistant that automatically reorders supplies when inventory is low, manages staff scheduling based on demand forecasts, and even handles initial customer inquiries online.

Analytics will not only track internal costs but also monitor the entire supply chain. This will allow restaurants to dynamically choose suppliers based on real-time data on pricing, quality, and delivery reliability.

For all of this to work seamlessly, the industry will need a universal format for data. A standardized model for ingredients, nutritional information, and allergens will allow different systems and platforms to communicate flawlessly.

What is a favorite quote or motto that inspires Haris?

A quote that Haris finds particularly accurate and relatable comes from the Danish physicist Niels Bohr: "An expert is a person who has made all the mistakes possible in a very narrow field." This quote resonates deeply with his hands-on approach to mastering technology and business. He believes that true expertise isn't just about successes; it's forged by navigating challenges and learning from every mistake along the way. For Haris, this principle was essential in the "narrow field" of building consumer-facing data platforms. The lessons learned from past errors were instrumental in architecting the robust and reliable system that now powers PriceListo's vast database.

Who are the business or data science leaders admired by Haris?

Haris admires leaders who have demonstrated a strong ability to take a powerful idea, scale it, and build a unified team that is fully aligned with a shared vision. He is inspired by entrepreneurs who have reshaped the tech landscape.

Elon Musk

For his relentless drive to revolutionize multiple industries simultaneously.

Steve Jobs

For his uncompromising vision for product design and user experience.

Mark Zukerberg

For his mastery of scaling a social platform to connect the world.

The Collision Brothers

For creating Stripe and simplifying the highly complex problem of online payments.

Immad Akhund

For building Mercury and providing the financial infrastructure for the startup ecosystem.

Sam Altman

For his leadership at OpenAI and his role in pushing the boundaries of artificial intelligence.

What motivates Haris to continue innovating in the intersection of data and the food industry?

Haris is motivated by the inherent power of data itself and the challenge of presenting it in a way that creates value and solves real world problems. He sees data as the engine that powers nearly every modern innovation. His drive comes from learning how to harness this power and apply it to the food industry, a sector ripe for transformation. For Haris, the ultimate goal is to take raw, complex information on restaurant menu prices and turn it into clear, actionable restaurant data and analytics that empower both consumers and businesses.

What are the official social media accounts of Haris Bacic?

You can connect with Haris and follow his work through his official social media profiles. He is active on the following social media channels.

(314) 200-5336
[email protected]

    © 2025 Haris Bacic. All Rights Reserved

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